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Ridiculous Or Called For? American Apparel Is In Hot Water Over These Ads Two complaints investigated by the Advertising Standards Authority into imagery on American Apparel's website have been upheld. The brand's use of "real" women and employees in their advertising campaigns is widely documented, but it is the images of women promoting the label's knitwear and body suits that have caused the recent controversy. Complaints were files about the perceived vulnerability and explicit sexual overtones of the models' postures and outfits. Particularly in the case of a mod...
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